video series by going DEEP inside the
heart and mind of Rippln's CEO: Brian Underwood.
Here is a sneak peek into this fast-paced interview:
*For over 12 months, Brian has been pouring himself
into the Rippln vision. But once we officially entered
"BUZZ" phase, the frenzied viral growth has summoned
Brian to routinely invest 16-18 hours per day.
And on a few occasions over the last couple weeks,
Brian has literally kept "Rippln" (which is now a verb)
through the entire night, and he didn't get to bed until 7am.
So question #1 for Brian was this:
"What is personally inspiring you to give yourself
so fully and completely to the Rippln vision?"
His answer is inside the first 3 minutes, and it may surprise you:
Watch it HERE.
*By minute 7- We ask him why he thinks the ripple merged beyond
a company and into a movement (and why the skeptics can't stop it).
*By minute 9- Brian touches on "mobile engagement" and how Rippln
intentionally uses "twitch marketing"... What's twitch marketing?
Find out in minute 9. ; )
*By minute 12- We ask how Brian would respond if someone says,
"Isn't Rippln just an app deal?" <--see the BIG VISION in a snap.
Enjoy the interview HERE (and share it to the ends of the earth!)...
Keep Rippln!
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